I did not realize how gullible I was…

I saw this commercial during the superbowl…

Sobe also has HUGE display set up in ECU’s Student Union.

Tonight I was in the student union and wanted something to drink. I have had over 5 gallons of Mellow Yellow today, so I was looking for something different. I saw the Sobe Life Water sitting there and it was in very nice packaging – so I thought I would give it a shot.

I bought the beverage, and took a sip of it. As soon as it hit my tongue I could tell that something was wrong. It tasted HORRIBLE! I thought maybe I could get used to the taste, but it just didn’t happen. I gave it to one of my friends and went back and got something a Gatorade.

Just goes to show you that you might have fantastic advertising but if the customer doesn’t have a positive experience once they finally buy in… then it defeats the purpose of advertising.