WRAL 5 in Raleigh was the first news channel to go HD back in 2001.
Earlier this year NBC Nightly News went to HD. Ever since I find that I watch them more then CBS and ABC. NBC has a understanding that more and more people are going HD. No matter what the research say – people appreciate quality. They might not come out and say it. For example, a few years ago my mom used to say that HD was a waste and wasn’t neccessary. I had the only HD tv in the house. Then one night I called my Mom into my room to watch some of a UNC basketball game. She sat down and didn’t get up the rest of the game! She was blown away, and appreciated the quality. She was hooked! The only problem is that I would come home from work and find both my parents in my room watching the game, and when I went to kick them out they wouldn’t leave!
Even though people might not come out and say they expect or want quality stuff. BUT on the inside quality is expected or desired.